By Cheryl Sullivan It’s no secret that today’s retail environment has morphed into a fast-paced and competitive world. The industry is still in shock after the…
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The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.
The gift industry is always changing. As retailers, we need to keep up.
Every business needs money at some point, it’s really just a matter of when. You might need to pull through a slow season, expand products and services, or launch a new digital marketing campaign.
The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.
Although artificial intelligence (AI) sounds a little out of this world, this futuristic technology is already helping customers and retailers in the here and now, with expansion predicted for the years ahead.
Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer.
Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot.
You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend.
Not every small business owner loves dealing with the nitty gritty of numbers.