Winning and retaining customers is the cornerstone of success in the hyper-competitive and rapidly evolving world of e-commerce. It’s also the most expensive and challenging aspect.
Browsing: For Buyers
In the era of online shopping, flash sales and Black Friday madness, some shoppers are yearning for something different. They desire nostalgia, personalization, and a fulfilling in-store shopping experience this holiday season.
If you want proof that America is crazy about sports, you only need to look at the numbers: in 2013, North Americans (including both the United States and Canada) snapped up $13.4 billion in licensed products from major sporting leagues, not including collegiate sales.
Preview of January 2015 Issue of Independent Retailer
In the wake of the rapidly changing digital age, the customer journey is more complex than ever. Customers are making buying decisions differently. Their path to purchase usually starts online, window-shopping on websites for products they need or desire.
News flash! Americans are impatient! We don’t want to wait 30 seconds for our computers to boot up, or take five minutes to get out of our cars to get our Big Macs. We want everything fast, and that includes checking out at our favorite retail establishments.
The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you:
The most cutting-edge trends in toys and everything related to kids and play appear in New York City at the 112th North American International Toy Fair, Feb 14 -17 2015 at the Javits Convention Center.
Surf Expo is currently riding a big wave. Already the longest running tradeshow in the world devoted exclusively to board sports and the beach lifestyle, in 2013 it was named one of the fastest growing trade shows for exhibitors, attendance, and exhibit space by Trade Show Executive Magazine.
Good retail is dependent upon a variety of factors, but ultimately comes down to powerful and actionable strategies designed to maximize sales. Running an effective business is much more complex than a case of opening a store and hoping for the best.