Give a second life to your souvenir business! In this article, we have collected the best tips to help you increase souvenir sales and make your business even more successful. You will learn the tricks of attracting tourists, increasing customer loyalty, and creating an attractive assortment.
10 Souvenir Business Ideas to Sell More
To make your business prosperous, you need to have not only a unique assortment, but also know how to attract the attention of potential customers and turn them into regular customers. We have collected the best tips to help you succeed as a souvenir retailer!
1. Sell Local Souvenirs
Souvenir shoppers often look for products that are unique to the area, or at least reflective of the local culture. Stocking products from local artisans, makers, and manufacturers is a sure way to please traveling tourists. As an added bonus, buying locally drastically reduces expensive shipping costs.
2. Encourage Multi-Item Purchases
Once a shopper has decided to purchase, you’ve already overcome the biggest hurdle. Promoting multi-item sales is an easy way to upsell customers and increase your average customer spend. Volume discounts are a popular strategy for encouraging larger purchases because they also offer a great deal for shoppers. Many travelers are already looking for souvenirs to bring back to multiple friends or family members, so buying in bulk can be an advantage.
3. Invite Shoppers to Linger
It may seem counterintuitive, but inviting shoppers to spend more time in your store can increase your overall sales. In a Wall Street Journal article, experts reveal “slow shopping” or slowing down the shopping with leisurely and enriching experiences can increase a customer’s spending by up to 40%. So create inviting lounge areas, offer tea, demo products, and provide interactive product demonstrations.
4. Change is the Spice of Life
To sell more souvenirs, move your products on a regular basis. If one product isn’t selling particularly well, move that product to another display and surround it with different merchandise. If your store gets really crowded, you might even want to have some of your favorite or best selling souvenirs in two different places, to ensure no shopper misses out on finding it.
5. Bring the Online Browsers In-Store
Tourists and travelers will be researching online for fun places to visit and things to do. Tempt them into your store by having an active social media presence, especially on review pages like Yelp. Host classes, workshops, and special shopping events to draw in an even bigger crowd.
Also: How to Sell Wholesale Products Online
6. Offer personalization
Souvenirs with personalization options, such as engraving, embroidery, or name printing, become more valuable and unique to customers. It can also increase the average check, as customers are often willing to pay more for a personalized gift.
7. Focus on packaging
Beautiful packaging can be an additional incentive for customers. Offer gift packages that are in harmony with the style of your store and add additional elements such as ribbons, shaped stickers, or business cards with your contacts.
8. Create a visually appealing space
Make your store display windows bright and visible to tourists. Use rich colors, themed decorations, and interactive elements. Offer photo zones where visitors can take pictures to remember your city.
9. Encourage feedback
Offer a discount or bonus points for a review on your website or social media. This will help you get more positive reviews, increase brand awareness, and attract new customers.
10. Hold a promotion or contest
Offer a discount, a gift, or a chance to win a valuable prize for buying souvenirs within a certain period of time. This will help you increase sales and create a buzz around your store.
This information will help you succeed in the gift business. Don’t miss the opportunity to get more knowledge! Come to WholesaleCentral.com and find everything you need to make your business thrive!
FAQ
There are many ways to sell souvenirs: from creating your own store to online sales on marketplaces or through social media. You can also cooperate with travel agencies, hotels, or other places visited by tourists.
Effective souvenir marketing includes creating an attractive visual image, using social media, participating in fairs and festivals, and collaborating with bloggers and influencers. Don’t forget the importance of creating high-quality content that captures the attention of potential customers.