Top retailers often share several common traits, including a variety of offerings, type of customer and amount of space. That is why it is important for all retailers to find ways to stand out from the competition. When it comes to choosing which products to carry and how much inventory to stock, retailers need to have a pulse on their customers’ needs, maybe even before their customers know what they need.
Browsing: customer loyalty
Customer loyalty marketing is crucial to driving sales for independent retailers, even more so than acquiring new business, according to new research by FiveStars.
It has been said that customer acquisition is an investment, but profitability is built on customer retention. In other words, profits are higher when selling to…
Catch up on techniques and best practices to keep consumers shopping local with “Summer School,” a free webinar series presented by SnapRetail. Twelve online classes taught…
By Christophe Primault Marketing automation is a highly prized ideal in retail, for both online and brick-and-mortar stores. Retailers can increase sales by having a complete…
Powerful technology enables local merchants to accept credit card payments, and understand and retain customers.
Retain holiday customers into the New Year with these tips from Malcolm Felt, inventory solutions specialist at Fishbowl Inventory.
Many independent retailers are replacing traditional rewards cards with mobile applications that provide a variety of features.
While competing with major retailers may seem challenging, one area where independents have a distinct advantage is customer engagement.
Retailers must maximize returns on existing investments while keeping their brand fresh and customers loyal, says Kyle Lacy of ExactTarget.