In today’s mobile world, consumers are increasingly using their mobile devices to do almost everything. They use phones to make purchases, bank, read their news, to work while on the go, and even while watching TV. Despite the convenience of mobile technology, many brands are missing the mark when it comes to mobile customer care.
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Within five years 75 percent of retailers plan to identify customers when they walk in the store according to Boston Retail Partners 1st Annual CRM/Unified Commerce Benchmark Survey. Previously you could rest easy knowing your brand had a presence in multiple channels, both online and offline. Those days are long gone. As the customer’s decision-making process has become the epicenter of retail strategy, unified commerce has emerged as the medium for a holistic customer shopping experience.
Independent Retailer recently spoke with President & CEO, Andrej Suskavcevic, of the Craft & Hobby Association (CHA), the international, not-for-profit trade association. CHA consists of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry. Suskavcevic discussed a broad range of topics, including the state of the industry, social media, and how to help customers fulfill their needs for creative expression.
It is no secret that shipping is one of the most essential elements in helping to close ecommerce sales. Customers want to know how much it is going to cost to ship their orders, and when they will receive them, and they want that information readily available.
Many indie retailers are searching for the right business models to compete against the online giants. While it is easy to imagine why retailers think they need to compete on traditional dimensions such as price, assortment, transactional ease and logistics, that is not what separates Amazon and others from the pack.
To meet the needs of the growing number of mobile users among shoppers, retailers agree that mobile must be the number one priority for their digital business in 2014.
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GoDaddy, a domain name and website provider, and Microsoft Corp. have formed a strategic partnership to offer Office 365 as GoDaddy’s core productivity software to its small business customers.
Customer service is important to your retail store because first impressions matter…a lot! The employee greeting your customers and answering the phone is the most important person in your store from a customer service standpoint. They are the first contact with your customers, and they must make your customers smile.
Business success relies on an efficient customer and business workflow. As a storeowner, you must determine which systems have the potential to steer your business to new levels of growth. An EPOS system has become quite common as merchants find that competition is the answer to various challenges.