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Home » google

google

Four Tips to Drive Sales to Your Store

December 2, 2015 by Publisher

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Advertisements and valuable content can bring your audience to your website, but what is driving them to your store?

Category: Marketing & Management Tags: December 2015 Issue, google, mobile, social media

3 Free Online Marketing Tools for Independent Retailers

August 5, 2015 by Publisher

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In an oversaturated world of technology, it is hard to find the right software tools for your business.

Category: Ecommerce Tags: August 2015 Issue, email, google, marketing

Prepare for Mobilgeddon

June 10, 2015 by Publisher

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Google rolled out their mobile-friendly algorithm update in April, and although it has sent some businesses into a panic, there are certain tips that retailers can keep in mind during this change that will help create continued success to a mobile friendly system.

Category: Ecommerce Tags: google, iphone, June 2015 Issue, mobile

Digital Marketing Tools Build eCommerce

June 10, 2013 by Jay Wilner

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Your ecommerce site is loaded with great products, your shopping cart is ready to roll, and your web pages are engaging. Now it is time to utilize digital marketing tools to attract customers. Here is an overview of several marketing tools designed to increase sales. AdWords Google AdWords is a pay-per-click or cost per click […]

Category: Marketing & Management Tags: google, July 2013 Issue, marketing

Capture Abandoned Carts for Maximum Profit

June 5, 2013 by Eric Leuenberger

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Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact a customer using information provided during the checkout process, such as an email address. This is a great option, and it does work if the customer has gotten to […]

Category: Ecommerce Tags: google, July 2013 Issue, marketing

A/B Testing with Google Content Experiments

May 6, 2013 by Eric Leuenberger

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Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]

Category: Ecommerce Tags: google, marketing, May 2013 Issue

Guide to Product Listing Ads

March 29, 2013 by Publisher

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By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]

Category: Ecommerce Tags: google, marketing, seo

Tips Every Small Business Can Use to Increase Sales

October 10, 2012 by Publisher

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Knowledge experts from Google, Yelp, Foursquare, Constant Contact, LevelUp and other digital firms share marketing tips and advice.

Category: Ecommerce, Retail News Tags: google, marketing

How to Set Up a PPC Campaign (Part One)

September 26, 2012 by Jay Wilner

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Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.

Category: Marketing & Management Tags: google, how to, marketing, seo

Small Business, Big Data

September 25, 2012 by Publisher

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Entrepreneurs wanting to leverage social media business data may find SumAll Social Metrics helps level the playing field.

Category: Marketing & Management Tags: facebook, google, social media, twitter

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