For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with…
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Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to…
The U.S. novelty, souvenir, and gift industry includes about 23,000 stores with combined annual revenue of close to $16 billion. According to First Research, “The profitability…
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands…
Mother’s Day, one of the biggest retail holidays of the year, is just around the corner. A total 86 percent of Americans celebrate Mother’s Day and…
Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great…
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted…
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses…
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is…
by Jasmine Glasheen Next-generation consumers are taking over the world. Millennials will outnumber Boomers in 2019, but not for long: by 2020, there will be even…