Browsing: marketing

Toys “R” Us kids will officially be a generation of the past. In March, the company announced they will close or sell all of their 735 U.S. stores including Babies “R” Us locations. It is no secret that Toys “R” Us has struggled with debt for a long time.

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Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.

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Last month we wrote an article sharing ideas for Mother’s Day gifts and marketing, but we can’t forget about dad! Father’s Day is coming up on June 17, 2018 and it is a lucrative day for retailers. In 2017, the National Retail Foundation reported that Father’s Day spending reached a record high of $15.5 billion.

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