There are several tactics to providing a great experience, but they all come down to one thing: making the customer feel recognized as an individual, rather than “just another customer.”
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Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology.
Is it already time for Christmas in July? For some, yes. But if you’re not quite ready for the popular winter holiday, dial down the noise a bit and start developing your marketing strategy for the biggest fall holidays: Halloween and Thanksgiving.
Summer is one of the best times for retail businesses to get new customers. Millions of people are out on vacation, which means there are more opportunities for spending than on regular working days.
Customer experience or “CX” is not just a buzzword. It’s an approach that can win new customers, slash churn, and turn customers into evangelists. If your company isn’t utilizing the customer experience perspective, you’re leaving profits on the table.
In a world with attention spans that are becoming increasingly shorter, retailers must work harder and smarter to engage audiences.
Joining the Rediscovered Books’ team in Boise, ID, was a surprise for me. After being in retail for 6 years I thought I knew what I was getting into.
Name-drop and customized merchandise are a classic success story for tourist destinations, zoos, and museums.
In the rush to cater to the rising group of Millennials – often called the masters of our Digital Age – many companies have overlooked the value of marketing to Generation X.
2016 is in full swing, and merchants everywhere are gearing up for the spring and summer seasons.