As an indie retailer, you are responsible for sales, accounting, purchasing and a host of other duties. Rewarding? Yes. Peaceful? No. These routine responsibilities leave few resources for in-store marketing.
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In store advertising, just like every other type of advertising, asks the question, “How do I capture customers’ attention and keep it?” If you are an independent retailer, manufacturer or product designer that retails through this channel, it is important to answer this question. Competing for attention in a smaller shop can be especially challenging without the ample square footage larger retailers have. Here are some creative ideas for in-store advertising to increase engagement and sales.
Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site.
While sitting in traffic, drivers often find themselves behind construction and freight trucks. Besides the company name and telephone number, they might not notice much about the company. However, if a truck displayed a bold QR code on the back of the vehicle below the phone number, it might attract a little more attention. A QR, or Quick Response, code is a barcode that provides rapid access to information through a smartphone app.
We have all heard the sensational proclamations that email is dead, but that is simply not the case. Regardless of what new technology makes its debut, email is alive and kicking, and has consistently ranked as one of the most popular behaviors among online adults for the last decade. According to the Pew Research Center, 92 percent of online adults use email today. Over time, online adults have increased their daily email use from 49 percent in 2002 to more than 60 percent today.
Instagram is now the go-to place for people to share photos with friends and family. Moreover, it is a great place for people to post pictures of things they want to sell, and indie retailers are finding it is an invaluable way to reach customers. Hordes of users have turned Instagram into a profitable business opportunity, building new services on top of the existing platform.
The coolest product introductions, as indicated by the recent 2013 Fast Company Innovation by Design Awards, close the gap between man and machine in ways that make consumers’ daily tasks easier than ever. Smartphone-compatible toys and tablet-operated gadgets continue to gain momentum as designers push the limits of innovation.
Xceptional Marketing Solutions recently surveyed 110 of the most followed Pinterest pinners to get a better understanding of their habits and preferences. We asked these influencers what advice they would give merchants who want to optimize their images for Pinterest. Specifically, we wanted to learn what they would tell merchants to do or not do in order to make them more likely to pin from you, and to get the most repins and traction on Pinterest. When these power pinners offer advice on how to best optimize your website product images to make them go viral on the social media site, retailers might want to take note. Here are the three tips.
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
It is exposure. It is brand awareness. It’s Pinterest! In the August 2013 issue of Independent Retailer Magazine, you learned why Pinterest has quickly become the top social media network for retail marketing, earning the title of Social Media Superman. It is now time to learn how you can incorporate Pinterest into your marketing mix. The following six simple strategies are the perfect recipe for you to create big-box kryptonite.