Browsing: November 2016 Issue

For retailers, the shopping environment is a combination of many decisions, including the store location, format, layout, and design. At the core, however, decisions about the shopping environment are not about locations or formats or layouts or channels or media.

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According to the National Retail Federation (NRF), nearly fifty-five percent of consumers celebrate Valentine’s Day, with total spending reaching a high of $19.7 billion dollars, up from $18.9 billion in 2015, and $17.3 billion in 2014.

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