Browsing: sales

The gift and souvenir market is big business. According to market research firm, First Research, the gift and souvenir market totaled about $18 billion in sales in 2013, spread among 30,000 stores in the category.

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Retailers and distributors are in the midst of a major shift. As consumer demand for instantly accessible online inventory and quicker delivery grows, industry leaders are being forced to alter their supply chain management strategies in ways that drive sales and meet customer expectations.

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