Browsing: shoppers

With 2017 in full swing, we already have a feel for what new consumer trends are emerging, which ones are enduring from last year, and what has fizzled out.

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Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes.

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If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.

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