Social media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.
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SnapRetail’s guidelines for retailers looking to be resources for their customers as well as to get more engagement on their pages.
What makes a brand memorable is the backstory, and the good news is that every company has one.
Analytics tool links a company’s social activity against web traffic and revenue, revealing the return on social media marketing.
Businesses that connect a mobile presence with an in-store experience gain opportunities for increased sales and customer loyalty.
Pinterest has more than 20 million users and is the third most visited social network, right behind Facebook and Twitter.
Entrepreneurs wanting to leverage social media business data may find SumAll Social Metrics helps level the playing field.
Vocus and Duct Tape Marketing release results of Path to Influence: An Industry Study of SMBs and Social Media.
New technologies that can help support independent retailers’ businesses abound.
To reach Gen Y, the time has come to make a marketing move and get personal with individual customers.