Whether you are an ecommerce or brick-and-mortar retailer, the competition can be fierce. How can you differentiate your brand and stand out in a sea of other businesses offering similar products? The answer is simple: create a strong marketing campaign. Even though there is an easy solution to having competition, implementing a robust marketing campaign […]
Editors Picks
The Best & Worst Times to Post on Social Media
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There are many different factors that go into creating successful social media accounts, and one of the biggest ones is posting at just the right time in order to get […]
Best Made in USA Products to Sell in the Summer
Progress continues to be made towards securing more manufacturing within the U.S. Recently, the Biden administration announced a final rule to strengthen domestic content of American-made goods, including much-needed updates to strengthen Buy America rules, according to The Coalition for a Prosperous America. The new rule, pursuant to the Biden administration’s Executive Order 14005, increases […]
New Kids on the Block: Marketing to Millennial Movers
Peak moving season has officially started, and new movers, millennials in particular, present a major opportunity for retailers to boost customer acquisition and drive revenue. The big question is: just how lucrative are the new kids on the block and how are they spending? “According to our research, millennials present a good amount of new […]
WhatsApp Key Player in Ecommerce Space
WhatsApp — with over 2 billion users — is becoming a key player in the ecommerce space. With the rollout of new features like Collections and Shops, it is now easier than ever for customers to shop directly through the app, which is a game changer for retailers. WhatsApp is the world’s largest messaging platform, […]
Brick-and-Mortar Sales Grew Faster Than Ecommerce in 2021
The U.S. Department of Commerce Retail Indicator Division released the December 2021 Monthly Retail Trade Report on Wednesday February 16th, which showed that brick-and-mortar stores grew faster than ecommerce for the first time ever. Last year, physical storefronts grew 19 percent, compared to ecommerce, which grew 14 percent. In-Person Shopping Around for the Long Haul […]
Spring & Summer Merchandise Opportunities
While the threat of Omicron is plaguing retailers and making them wonder what will come next, consumers are excited to kickstart their spring and summer shopping. According to a study on “The State of Retail Consumption 2022,” over half of customers across the globe say they are confident in visiting retail stores. Even though the […]
Start 2022 Strong with These Spring & Seasonal Product Trends
Consumer preferences and fashion tastes are constantly changing. Especially after a whole year filled with lockdowns, shoppers are excited to get out there and show off some new outfits and accessories. As we gear up to welcome 2022, design experts from across the nation have come together to reveal the top spring and seasonal fashion […]
Spring/Summer 2022 Apparel Trend Report
by International Market Centers Atlanta Apparel’s in-house fashion office has released its semi-annual trend report, previewing the upcoming Spring/Summer 2022 colors, prints, and styles that retailers can expect to see in the coming months. “These trends reflect a year and a half of living through a pandemic. People’s priorities change and fashion evolves from what […]
2022 Retail Success Guide
With only two months left of 2021, retailers should already be looking ahead to the new year for the newest trends, technology, marketing tactics, products, and solutions for improving their business. Independent Retailer has rounded up some of the most important emerging trends in retail to watch out for in 2022 from top retail experts […]