Holiday preparedness means being ready to accommodate all potential customers when, where, and how they want to buy.
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Looking to add more excitement to your holiday sales strategy? It may be time to consider implementing flash sales.
Black Friday is a peak online shopping day for most retail businesses. Aptly named for retailers to have the chance to get out of the red and into the black, this day is key to the success of many businesses.
Pinterest is a great social media and marketing tool for retailers.
For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.
BigCommerce indicates that nearly 50 percent of millennials and Gen Xers are taking their business to webstores or online independent boutiques.
The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.
According to a recent study by Accenture, there are four different business models that are shaping the future of digital commerce.
Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”
Amazon continues to make huge moves in every direction. Almost immediately following their recent acquisition of Whole Foods, Amazon began advertising for yet another service: Prime Wardrobe.