ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred for the first time in the first month of this year. In January 2014, users accessing the Internet via a mobile device exceeded those who accessed through a desktop computer.
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While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to consider.
For small independent retailers with less than 10 employees, going digital often ranks low on the priority list, but in today’s always-on world, businesses that don’t take steps to improve their digital footprint are losing out on opportunities to grow and compete more effectively. Going digital can be a daunting task.
Buyer expectations have become more demanding. Customer experience professionals strive to exceed them, but there comes a time when their efforts hit the wall. The culprit: a fragmented and poorly integrated digital presence that leaves customers confused and revenue on the table.
The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort.
By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion…
In today’s mobile world, consumers are increasingly using their mobile devices to do almost everything. They use phones to make purchases, bank, read their news, to work while on the go, and even while watching TV. Despite the convenience of mobile technology, many brands are missing the mark when it comes to mobile customer care.
As the ecommerce industry continues to grow and innovate, consumers’ expectations become harder for online retailers to meet. Programs such as Amazon Prime have increased the demand for fast and inexpensive shipping. In fact, during the 2013 holiday season, Amazon.com reported it shipped enough items with Prime to deliver at least one gift to every household in America.
Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace.
By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place…