by Darwin Liu Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into…
Browsing: Ecommerce
The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect…
by Kenny Tsang Inflation in the US has skyrocketed, reaching the highest level in the last 40 years. This has led to unrest among American consumers,…
by Mark Hook Retailers deal with plenty of challenges as an ecommerce business owner, but there is likely one big challenge that tops their list: making…
by Christina Ross Almost 16 years ago, Google bought video-sharing site YouTube for $1.65 billion. The iPhone did not yet exist, and neither did video-editing apps…
by Bruno Farinelli As more commerce moves online, customers expect merchants to recognize them. McKinsey found that in November, 71 percent of customers expect personalized interactions…
WhatsApp — with over 2 billion users — is becoming a key player in the ecommerce space. With the rollout of new features like Collections and…
by Shannon Flynn Video is one of the hottest marketing trends online, grabbing the attention of users and keeping them engaged. Brands can say a lot…
With ecommerce transactions continuing to grow, fake reviews are an increasing concern for shoppers. According to a nationally representative survey of 2,057 U.S. adults conducted by…
by PingPong Payments Over the past year, ecommerce spending has skyrocketed from a record high of $4.89 trillion set in 2021, to a predicted $5.42 trillion…