Browsing: Marketing & Management

It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?

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A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.

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Toys “R” Us kids will officially be a generation of the past. In March, the company announced they will close or sell all of their 735 U.S. stores including Babies “R” Us locations. It is no secret that Toys “R” Us has struggled with debt for a long time.

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