As we advise in our book, Negotiating Commercial Leases & Renewals FOR DUMMIES, from your standpoint as a tenant, paying a security deposit confers no benefit. It ties up your money – money that many landlords try hard not to refund to you if you don’t renew your lease.
Browsing: Marketing & Management
Monthly subscription box services have been a huge hit with retailers. It’s an easy way to create a personal connection with customers and keep them happy…
The wonderful online world of Etsy has made it amazingly easy for people with creative minds to start their own shop. Creative ‘makers’ can have a regular 9 to 5 job and sell products from their favorite hobby on the side for some extra cash.
Fraudulent returns cost retailers an average of $10 billion to $17 billion per year in the U.S. That can be a scary number for anyone, especially independent…
There’s never a boring day in retail. This is especially true under the Trump administration. There are many changes in the works with different moving parts. Here is a quick overview of different laws, policies, and agreements currently up for debate and how they may impact retail.
Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.
Marvel’s newest movie, Avengers: Infinity War, has yet again broken a number of records and made over $1 billion in box office sales. This shouldn’t be…
It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?
A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.
There is no question social media is changing how, when, and why people shop. We discussed these changes in consumer behavior with Satish Kanwar, VP & GM of Channels at Shopify.