Campground stores can be like fishing in a barrel. You have a campground full of people with nowhere else to spend their money so start reeling them in! You may be thinking “there’s a big box store just down the street so there is no use for me to sell anything.”
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The holidays can be an incredibly stressful time for independent retailers. They can also be busy and profitable if your shop sells greeting cards and gifts, but you need to have a clear sales strategy to make the most of this unique selling season. Retailers need a plan that will not only create a profitable Christmas and holiday season, but also set the foundation for the New Year ahead.
Hosting a Holiday Open House is one of the most exciting ways to draw shoppers into your store, both for you and your guests. The experience helps to create and nurture valuable relationships between your business and the people in your community.
Excitement is in the air, the food and entertainment is ready, and fans arrive early to be the first to enter the building. Small Business Saturday, the independent retailer’s Super Bowl, is right around the corner. So what can you do now to turn Small Business Saturday this Nov. 29 into Super Saturday? Retailers can implement the following four tactics to prepare their stores for the big day, and spread the “shop small” message.
Larger department stores and pharmacies now have remote monitoring of their camera systems. Due to of the number of stores, these larger chains can have one location watching the cameras for various locations to spot shoplifting. They can then alert the local security personnel of suspicious activities, while saving thousands of dollars compared to each store having to do this individually.
“Drive them to retail” is a marketing mantra as old as the marketplace, and it’s back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold logic in the pursuit of price. But that has changed.
Trade shows are the ideal venue to meet new and existing suppliers, conduct business meetings, network and investigate new products. However, in order to make your trade show experience an investment for your business, consider these five budget tips for success.
If you’re not totally clear on EMV, you’re not alone. Developed over twenty years ago, EMV is the standard overseas. However, many U.S. small business owners aren’t familiar with the technology, and even fewer know that a deadline is set for migrating to an EMV based system.
Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.
Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely popular among consumers. Although mobile and electronic gift cards are not yet widely used by consumers, the adoption of these technologies is expected to continue to rise.