by Cheryl Sullivan Independent retailers have struggled against proliferating online and brick-and-mortar competition for years. The pandemic only heightened the unpredictability of the fast-changing customer, competitor…
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by Luke Kupersmith Modern consumers are savvy. They are better informed than ever before, and they know more about what they want to purchase prior to…
by Derek O’Carroll Although the 2020 holiday season was one of the most turbulent in recent memory, the U.S. retail industry saw a record $188 billion…
The COVID-19 pandemic has drastically changed the way consumers shop and pay for goods. Between buy-online-pickup-in-store, mobile, and tap-to-pay payment options, the checkout experience has become…
Thanksgiving, Black Friday, and Christmas are coming up fast, and major retailers such as Best Buy, Kohl’s, Target, and Walmart are already changing their holiday store…
From the beginning when Yelp allowed people to express their opinions online, to now Instagram users influencing consumers all over the world, influencers are literally driving…
by Nicole Smith Protecting customers and employees during the COVID-19 pandemic is now, more than ever, a top concern for retail businesses. Many retailers have instituted…
by Meghan Martinsen With 2020 winding down, it’s time for marketers to start planning their budget for 2021. Digital marketing is an essential element for marketers…
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed…
Each generation of consumers have their own needs and desires as well as how they want those needs and desires to be promoted to them. Millennials…