The fourth annual ASIA AMERICA Trade Show, Miami’s number one wholesale trade show, will be held at the Miami Beach Convention Center, October 1-3. ASIA AMERICA welcomes buyers from the Caribbean, Central and South America, the U.S. and the world.
Browsing: For Buyers
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
The International Gift Exposition in the Smokies and the Souvenir Super Show (IGES/SSS), now in its 14th year, will be held November 5-9, 2013 in the Great Smoky Mountains of Tennessee. As the largest gathering of gift vendors and buyers in North America, IGES/SSS is widely known as “The Most Exciting Souvenir & Resort Gift Expo in America.”
Back-to-school buying fueled substantial online sales gains from July through the third week in August, according to the IBM Digital Analytics Benchmark. As some retailers rolled out back-to-school promotions ahead of the Fourth of July and employed campaigns similar to their Cyber Monday and Black Friday promotions, department stores saw an increase in online sales of 33 percent over last year, powered by a 40 percent increase in mobile sales this July.
It is exposure. It is brand awareness. It’s Pinterest! In the August 2013 issue of Independent Retailer Magazine, you learned why Pinterest has quickly become the top social media network for retail marketing, earning the title of Social Media Superman. It is now time to learn how you can incorporate Pinterest into your marketing mix. The following six simple strategies are the perfect recipe for you to create big-box kryptonite.
As an independent retailer, if you do not market your seasonal goods early in the season as well, the holiday sales boat may sail without you. If you simply take the two adjectives, plan and budget, you end up with some very simple directives to attract buyers to your store. Target consumers who plan, and therefore are ready to buy early in the shopping season, with specific programs.
GoDaddy is acquiring Locu, a startup that helps local merchants publicize information about their businesses online, for $70 million in cash and stock, reports AllThingsD.
In a recent Amazon webinar, a poll revealed that 85 percent of attendees consider the holiday season to be the most important time for their online businesses. From the years of experience ChannelAdvisor has partnering with retailers to grow their businesses online, we would say that is spot on. The holiday season Q4 sales spike is not an anomaly; it is the standard of the industry. With all of ecommerce trending upward in terms of sales and consumers adopting online shopping, the opportunity to have your best quarter yet could well be in the upcoming 2013 holiday season.
“Show and sell” is a smart approach for independent retailers for the Christmas and holiday season. Three ways to promote seasonal merchandise are selling the products you use for decorations, integrating products you sell into your decorations, and adding a personal touch by discussing and/or demonstrating your products.
Free Shipping Day is scheduled for Wednesday, December 18, 2013. More than 1,000 merchants are expected to participate and offer free shipping on all orders with guaranteed delivery by Christmas Eve in the contiguous U.S. In order to take part in the event this year, retailers must offer free shipping with no minimum order.