For most businesses, customer experience falls exclusively to the hands of the marketing team.
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Having a working website simply is not enough today.
In the wide world of marketing, business owners can target their audiences in a variety of ways.
Your email list is one of the most valuable assets to your business.
As a consumer, there is a big chance that you have used a coupon to make a purchase in a store. As a small business retailer, you may not have used coupons in your business due to fear of underselling your value.
Pop-ups are no longer just a trend. As more big brands use them, and more venues are open to hosting pop-ups, retailers of all sizes are taking advantage of this unique experience.
As 2015 unfurls before us, Independent Retailer is excited to offer you a comprehensive review of the industry outlook for the year.
In the wake of the rapidly changing digital age, the customer journey is more complex than ever. Customers are making buying decisions differently. Their path to purchase usually starts online, window-shopping on websites for products they need or desire.
The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you:
With increasing competition from online stores and the opportunity to participate in the projected $1 trillion online ecommerce market, it is vital for owners of traditional brick-and-mortar stores to expand their digital reach. Small businesses that ignore this trend will quickly lose market share to bigger competitors.