A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.
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For online retailers, navigating the many channels of ecommerce can be a challenging feat, especially with the consumer’s path to online purchase becoming one without borders. According to ChannelAdvisor’s new Multichannel Ecommerce Study of online retailers, 90 percent of retailers surveyed are selling on marketplaces. The survey of more than 200 retailers in the US and UK identifies the strategies retailers are using to optimize their online sales on their voyage to success.
Trade shows are the ideal venue to meet new and existing suppliers, conduct business meetings, network and investigate new products. However, in order to make your trade show experience an investment for your business, consider these five budget tips for success.
Small and medium-sized firms understand the importance of marketing in helping to grow their businesses. Catering to today’s tech-savvy consumer requires small merchants to respond to this need with technology. Fortunately, today’s POS systems have built-in features that simplify marketing efforts, and minimize the need for exhaustive research and third party tools.
While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to consider.
Every retailer has dealt with excess inventory in some capacity. You know, that purchase you were excited about, but your customers didn’t feel was a good deal? The one that has been sitting on the shelf getting price reduction after price reduction, but just isn’t moving? Many retailers walk away from such purchases and consider them a loss, but they don’t have to. The following solutions offer five ways to clear slow moving inventory, while creating marketing opportunities for your business.
As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive.
By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is…
Buyer expectations have become more demanding. Customer experience professionals strive to exceed them, but there comes a time when their efforts hit the wall. The culprit: a fragmented and poorly integrated digital presence that leaves customers confused and revenue on the table.
The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort.