Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.
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Today’s customer experience is under siege, thanks to hyper-connected smartphones, scanning apps and comparison shopping tools.
Representatives from Signpost, Closely and ReferLocal share their insights on Daily Deals and how small businesses can use them effectively.
While competing with major retailers may seem challenging, one area where independents have a distinct advantage is customer engagement.
Knowledge experts from Google, Yelp, Foursquare, Constant Contact, LevelUp and other digital firms share marketing tips and advice.
Marketers know that the key to real loyalty is making a program a “win-win” for business, meaning that the loyalty program becomes a revenue stream.
There is no doubt that the core of merchandise operations has changed. Specifically, optimization tools and techniques can infuse the entire merchandise life cycle.
Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.
Aggressive pricing and matching guarantees can do much to dissuade customers from making a mobile purchase as they walk out the door.
Whether it’s cars, computers, music or munchies, Millennials have their own ideas about what’s worth purchasing and what isn’t.