by Kevin Grauman We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms…
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by Courtney Parker A customer’s journey to a purchase decision is different today than even six months ago, especially when considering a high-ticket item. In some…
by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must…
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of…
by Garin Hobbs The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly critical role in…
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality…
Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to…
by Alexander Igelsböck The pandemic has created tough challenges for retailers, often hitting independent players hardest of all. Along with falling foot traffic, economic uncertainty, and…
by Top Design Firms Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting…
by Yuri Fiaschi This is one of the harshest economic climates the world has ever seen — and with a potential second wave of the pandemic…