Peak moving season has officially started, and new movers, millennials in particular, present a major opportunity for retailers to boost customer acquisition and drive revenue. The big question is: just how lucrative are the new kids on the block and how are they spending? “According to our research, millennials present a good amount of new […]
by Garin Hobbs The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly critical role in testing the resilience of retailers. More than two-thirds (67%) of shoppers plan to complete most or all of their holiday shopping online and only 3 percent say they will […]
Each generation of consumers have their own needs and desires as well as how they want those needs and desires to be promoted to them. Millennials brought about a lot of change in the retail industry, and with Gen Z having similar desires albeit slightly different, the consumer demographic as a whole has shifted entirely. […]
It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]
With the rise of enormous retailers such as Amazon and Target, it can be a bit overwhelming for smaller retailers to compete. But there’s no need to fear.
There is no doubt that millennials are changing the way the average person shops. They are constantly bringing new ideas and different shopping methods to the retail table and now they are reshaping the American mall, according to retail think tank Coresight Research. Through department store consolidation, a shift to services, growing online apparel sales, […]
Millennials are opting for pets, not parenthood, and it’s causing a huge increase in sales for pet product retailers. According to a RetailWire article, on average, dog owners spend $1,285 a year and cat owners spend $915 on their furry friends. These “fur-babies” are treated like actual children, and who can blame them? Pets of […]
In-store personalization is more important now than ever, especially with Millennials and Generation Z wanting to feel more like a close friend than a customer. Online start-up retailers are showing us how it’s done. Digital native brands such as Everlane, a clothing company, Casper, a mattress startup, and Eyebobs, an eyewear retailer, are making an […]
Born between the years 1980 – 1996, there are 80 million Millennials in the U.S. They are currently the largest demographic, making up 25% of the U.S. population.
Whether it’s cars, computers, music or munchies, Millennials have their own ideas about what’s worth purchasing and what isn’t.