The 2016 Summer Olympics are just around the corner and athletes and fans alike can hardly wait for the historic games to begin. But while the athletes are competing for medals, retailers are competing for consumers’ attention and business.
What happened in 2007 rocked the retail world. Consumers started using their new smart mobile devices to find the best solutions for their lifestyle needs.
Summer is one of the best times for retail businesses to get new customers. Millions of people are out on vacation, which means there are more opportunities for spending than on regular working days.
It’s hard to fathom how quickly retail is changing as a result of smart mobile devices. Go back just a few years – to 2007 – and watch Steve Jobs’ on-stage introduction of the original iPhone.
The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic.
In retail, social media has become a proving ground for building loyalty, driving traffic and sales, advertising and customer service.
Advertisements and valuable content can bring your audience to your website, but what is driving them to your store?
Mobile devices have given customers new ways to interact with merchants.
Retailers know there is a major shift currently underway in the payment industry.
Instant access to digital content on mobile devices is reshaping the decision-making process of consumers, as they increasingly seek out and integrate relevant information during the buying process – even if the purchase ultimately takes place at a brick-and-mortar store.