Browsing: October 2013 issue

So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.

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Navigation menus are an essential part of ecommerce site design. For navigation to contribute positively to the overall enterprise, it must first and foremost be usable to the customer. Usable means that the menu is divided into logical top level and sub level categories, which enable customers to quickly and easily find what they are looking for in as few clicks as possible.

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Sun Fashion Designs is a jewelry company dedicated to wholesaling a fashion forward line of high quality gold and silver plated jewelry, including rings, pendants, chains, earrings, brooches and charms. Hot on the heels of its successful ring stamping program, the company recently introduced a pendant stamping program.

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KidKusion, a family owned and operated distributor of innovative child safety products, has expanded into a line of fun and artistic baby and child gift merchandise. Every item is developed and tested by parents, and most of the company’s products are made in the USA. KidKusion’s newest introductions are Gummi Teething necklaces and bracelets and ZOO baby splat mats for baby feeding.

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Small Business Saturday is November 30, 2013. The event began in 2010 as a tiny initiative by American Express to encourage consumers to shop at locally owned stores, and has manifested into a national movement. Falling each year on the Saturday after Thanksgiving, Small Business Saturday was created to help independent businesses compete with the rush of big-box sales during Black Friday and Cyber Monday.

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DWK Corporation, launched in 1999, offers hundreds of unique gift figurines and home décor items. The company’s merchandise includes salt & pepper sets, wine holders, lanterns, picture frames, ashtrays and more, in fun themes such as zombies, animals, chef and western.

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The International Gift Exposition in the Smokies and the Souvenir Super Show (IGES/SSS), now in its 14th year, will be held November 5-9, 2013 in the Great Smoky Mountains of Tennessee. More than 10,000 attendees are expected this year, and show sponsors Susan Mills and Jerry Mayer are busy organizing another fun-filled, successful buying and selling event.

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