Just because the doors close doesn’t mean the party is over. Retailers are using their brick and mortar stores to host after-hours events.
September 2017 Issue
How to Host a Holiday Pop-up
It is no secret that the holidays are the busiest and most important time of the year for many retailers.
My Audio Pet
My Audio Pet creator, KJ, is a musician at heart. KJ believes in the power of music to inspire, encourage, comfort and bring joy. He was looking for a way to help make music more accessible and fun.
Digital Gift Cards for Holiday Success
Holiday preparedness means being ready to accommodate all potential customers when, where, and how they want to buy.
Breast Cancer Awareness Month
Breast Cancer Awareness Month is coming up in October. About 1 in 8 women will develop invasive breast cancer over the course of her lifetime.
The Power of Pop-Ups and Temporary Mall Space
With only a few months before Christmas, retailers are already gearing up for the holiday season.
How to Hold a Successful Flash Sale
Looking to add more excitement to your holiday sales strategy? It may be time to consider implementing flash sales.
Reinventing the Retail Mall
No industry ever stays the same. With time comes innovation and change.
How to Prepare Your Website For Black Friday 2017
Black Friday is a peak online shopping day for most retail businesses. Aptly named for retailers to have the chance to get out of the red and into the black, this day is key to the success of many businesses.
Takeaways from August 2017 Independent Retailer Conference
The Sumner Communications team recently attended the Independent Retailer Conference (IRC) held at ASD Market Week.