Author: Jon VanZile

I've covered a variety of subjects for national publications, including b2b marketing, home & garden, politics and news, medicine, diet and nutrition, the pet trade, and many others. My writing has appeared in media outlets including Fine Gardening, Tribune Company newspapers (Sun-Sentinel, Chicago Tribune, Newsday), the former About.com (a New York Times Company property), iVillage (NBC Universal), eDiets, Better Homes & Gardens publications, and dozens of leading trade magazines.

To sum kiosk and cart success up in a word, it would be “focus.” While it seems like having easy access to foot traffic would be a huge advantage, running a successful kiosk is a discipline that begins long before the first product is offered for sale. Kiosk owners who are focused in their design, marketing, and product selection stand the best chance of success. Those who are relaxed, thinking that just being in a busy mall environment and offering a bunch of loosely connected “popular” products will guarantee sales, risk failure.

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