Trade shows are the ideal venue to meet new and existing suppliers, conduct business meetings, network and investigate new products. However, in order to make your trade show experience an investment for your business, consider these five budget tips for success.
Author: Publisher
Not all yardsticks are created equal. American Promotional Products should know, as the creator of one of the most high quality yardsticks in the industry. “It’s a unique product, and we call it our ‘old time yardstick,'” says Mike Murray, marketing manager. “It’s something you would have gotten back in the ’40s when you went into a store. It’s thicker, wider (¼ inch), and it’s going to last forever.” The quality of yardsticks has changed over the years, Murray notes. “Many manufacturers have cheapened them; they’ve gotten thinner, and you can even bend them back. Not ours.”
If you’re not totally clear on EMV, you’re not alone. Developed over twenty years ago, EMV is the standard overseas. However, many U.S. small business owners aren’t familiar with the technology, and even fewer know that a deadline is set for migrating to an EMV based system.
Evolving with the times has helped numerous companies maximize their ability to offer traditional as well as novelty items to retailers. For Royal Wholesale Candy, headquartered in Mt. Laurel, NJ, the Internet really did change how the company conducted business.
As a retailer, it is up to you to find the hottest new products, and provide those products to your customers before anyone else can. Today, there are approximately 150,000 convenience stores in operation. 63 percent of those convenience stores are independently owned, while the remaining are chain store operations.
Small and medium-sized firms understand the importance of marketing in helping to grow their businesses. Catering to today’s tech-savvy consumer requires small merchants to respond to this need with technology. Fortunately, today’s POS systems have built-in features that simplify marketing efforts, and minimize the need for exhaustive research and third party tools.
As we look forward to the Fall/ Winter shopping season, independent retailers are getting ready to update their inventories with the latest trends in jewelry and fashion accessories. Many retailers are wondering what the new hot trends will be, and it is impossible to choose just one single trend in jewelry and accessories.
Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.
Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely popular among consumers. Although mobile and electronic gift cards are not yet widely used by consumers, the adoption of these technologies is expected to continue to rise.
Now in its fifth year, the Asia America Wholesale Show has hit on the perfect formula for a regional trade show. According to Asia America President, Michael Finocchiaro, the show specializes in bringing diverse sellers from around the world together with buyers from South Florida, Central and South America, and the Caribbean, featuring a complete range of high-quality merchandise at good prices.