Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry.
Author: Publisher
Licensed sports products are popular sellers among men, women and children of all ages. Patter’s Collectibles caters to this category with a constantly refreshed and expanding line of specialized sports collectibles, novelties and apparel.
SnapRetail is a time-saving marketing solution designed to help independent retailers tap into the power of viral marketing. The company offers a huge assortment of ready-to-use campaigns, and pre-written social media posts and email templates. SnapRetail was founded in 2010, when CEO Ted Teele and a team of experienced retail industry and technology professionals saw the need for retailers to compete more effectively online with big box stores.
GirlyGoGarter® is a sexy, lacey garter with pockets that adheres to the upper thigh. It has easy-access pockets on the outside of the garter, just within the lace, and lock-flap pockets on the inside of the item. Both types of pockets keep money, ID, lip gloss, mobile phone, keys, passport, and all a woman’s essentials, safe, secure and at her fingertips.
As an indie retailer, you are responsible for sales, accounting, purchasing and a host of other duties. Rewarding? Yes. Peaceful? No. These routine responsibilities leave few resources for in-store marketing.
The Bottle Docker® is a personal bottled beverage carrier that slips onto a waistband for hands-free hydration. Consumers use it to carry plastic or aluminum beverage containers on shorts, skirts, pants, jeans, workout gear, tankini bottoms and swim trunks. The product fits soft drink and water bottles that are 24.3 to 28 millimeter in size, which encompasses 85 to 90 percent of bottled beverages on the market.
User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.
FlashPals® are USB flash drives wrapped in plush animal characters that represent endangered species. The flash drives have eight GB of storage, an aluminum core and key chains, so they easily attach to backpacks, pocketbooks and more. The soft, charming designs allow people to drop, throw or play with them while keeping data files safe.
The Surf Expo, now celebrating its 38th year, will be held January 9-11 at the Orange County Convention Center in Orlando, FL. The show features approximately 2,600 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies and demos. More than 26,000 attendees are expected.
New Age Discoveries is dedicated to carrying products that reflect the brightest ideas in new products. The company recently introduced Light N’ Charge portable emergency cell phone chargers and flashlights, available in standard and XL sizes.