If you’re using social media to promote your business or personal brand, that’s great! But here’s the thing: when you post can be just as essential…
Browsing: Marketing & Management
by Mark Hook From ports clogged with containers and raw materials running low, to factories shutting down and truck drivers being in short supply, retailers have…
by Monique N. Bhargava, Sarah L. Bruno, and Karim Alhassan As many retailers know, customer acquisition and retention are a constant challenge, driving businesses to focus…
by Melissa Stivale Every December since 1999, Pantone® — the expert, authority, and industry standard for color profiles — has announced its ‘Color of the Year’.…
by Greg Chen For many companies across many industries, email has been the go-to channel for key customer communications — from logins and passwords, to advertising…
by Shannon Flynn Video is one of the hottest marketing trends online, grabbing the attention of users and keeping them engaged. Brands can say a lot…
The new Omicron variant is causing more changes in the way consumers shop for products. With the new year ahead of us, it is time for…
by PingPong Payments Over the past year, ecommerce spending has skyrocketed from a record high of $4.89 trillion set in 2021, to a predicted $5.42 trillion…
Retailers have been using loyalty programs to turn new customers into returning shoppers for years. In 2016, the consumer loyalty management market was valued at almost…
Even though the COVID-19 pandemic changed so many customer experience preferences, as we slowly recover and get back to normal, consumer desires continue to shift and…