It is important to jump on the holiday bandwagon as early as possible. This Holiday Campaign Planning Guide offers a comprehensive strategy to make sure your campaigns are in tip-top shape as you head into the holiday season.
Browsing: For Buyers
Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.
By Ali Mahmoud Whether you operate a retail shop that is large or small, you may need a video surveillance system to help you keep an…
he Norton Shows all season wholesale trade shows are held quarterly in Tennessee’s state-of-the-art Gatlinburg Convention Center. Since 1987, they have been the go-to wholesale market for apparel, jewelry and gifts, drawing attendees from all 50 U.S. states, Canada, Central and South America, and the Caribbean Islands. The upcoming market will be held November 16-18, 2013, and more than 21,000 buyers and 500 exhibitors are expected.
The coolest product introductions, as indicated by the recent 2013 Fast Company Innovation by Design Awards, close the gap between man and machine in ways that make consumers’ daily tasks easier than ever. Smartphone-compatible toys and tablet-operated gadgets continue to gain momentum as designers push the limits of innovation.
By Gerry Hunt Finding the right deals is half the battle in business, and retailers work with a number of suppliers trying to find the best…
Shop.org expects online holiday sales in November and December to grow from 13 to 15 percent over the 2012 holiday season to as much as $82 billion. “Online and mobile continue to be a leading area of growth for retailers. In this economy, savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck,” said NRF president and CEO Matthew Shay.
Savvy merchants build customer loyalty by merging the social media experience with their brick-and-mortar operations. Retailers with some of the best performance metrics from Pinterest and other visual platforms abide by the following five best practices that you can adopt for your own brand.
The online marketplace is extremely competitive, and it is vital that you maximize your return on investment (ROI). It can be difficult to spread the word about your business when the market is fragmented, and potential customers have so many buying options. It takes an innovative advertising strategy to succeed, and merchants must differentiate themselves from their competition.
Independent Retailer magazine recently spoke with Rob Caskey, VP of Marketing and Direct Sales for Liquidity Services’ Retail Supply Chain Group, which includes the Liquidation.com and Secondipity.com marketplaces. Caskey oversees all marketing, branding and customer acquisition activities for these marketplaces, as well as leading the direct sales division.