Browsing: greeting cards

The trend in environmentally friendly goods is carrying over to greeting cards and gifts, and offers independent retailers an exciting opportunity for sales. Innovation and changing attitudes within the design and manufacturing industries means that this market offers greater choices and commercially viable price points.

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Keeping up with the latest gift trends and, more importantly, choosing which to pursue is not a straightforward job for indie retailers. While it is easy to spot recurring themes in the market, it is not quite as simple to distinguish which are firmly rooted, and which are temporary fads that could be over in an instant.

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Greeting cards are an inexpensive and popular gift item year round, and especially so for occasions such as birthdays, weddings, new babies and graduations, as well as to send get well and sympathy messages. Greeting cards made in the USA are particularly sought after, and Fantus Paper Products, a division of P.S. Greetings, Inc., has an extensive line of American made cards that generate high revenues for retailers.

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Offering greeting cards can be a great method of growing traffic and raising profits. Sales in the United States alone amount to over 7 billion dollars each year, with discount cards becoming the fastest growing segment.

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