Browsing: May 2018 Issue

It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?

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Spring is full of fashion accessories and warm-weather impulse buys, and perhaps none more practical than the umbrella. Fashionable and functional, umbrellas are a must-have for retailers during the rainy spring and summer months.

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If you’re an apparel retailer, there’s a good chance you’ve heard of OFFPRICE. The tradeshow is one of the industry’s hottest and fastest-growing events.

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Sunglass selling season is in full swing and retailers everywhere are looking for stylish shades at competitive price points. 75% of U.S. adults wear sunglasses, equaling 95 million pairs of sunglasses sold in the U.S. each year, according to Statistic Brain.

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A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.

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