Browsing: May 2018 Issue

Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.

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It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?

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Spring is full of fashion accessories and warm-weather impulse buys, and perhaps none more practical than the umbrella. Fashionable and functional, umbrellas are a must-have for retailers during the rainy spring and summer months.

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Sunglass selling season is in full swing and retailers everywhere are looking for stylish shades at competitive price points. 75% of U.S. adults wear sunglasses, equaling 95 million pairs of sunglasses sold in the U.S. each year, according to Statistic Brain.

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A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.

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