Author: Publisher

When attending a trade show, the number one thing you should do to be prepared is research. It is important to know what is selling in your store, and understand who your customer is. Do not just buy gifts and toys because you like them. Come with a budget and stick to it, and you will have a successful show.

Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace.

Independent Retailer recently spoke with Kathleen McHugh, president of the American Specialty Toy Retailing Association (ASTRA), the largest non-profit association providing leadership and resources to grow the specialty toy industry.

Recently, ASD Las Vegas was approached with the idea of creating an ASD TV Shopping Show to air in top A & B television markets in late 2014.The goal of the innovation-themed program is to showcase ASD’s unique industry to millions of consumers and serve as a launching pad for new ASD exhibitor products.

Mobile point of sale (mPOS) is a revolutionary change retailers can implement in their stores to offer customers a more intimate and convenient shopping experience. When customers don’t have to stand in lines and sales associates don’t have to take customers to a central counter, this creates a distributed sales process which pleases customers. It also empowers sales associates and allows retailers to reimagine and modernize their store floors.

Campground stores are a great way to add a lot of revenue to the bottom line of any campground. Some stores even generate as much revenue as the campsites produce. Every campground should have a store that carries more than just sodas, ice and the camp’s t-shirt.

Spring and summer are upon us, and bring with them an array of gift-giving opportunities for occasions like Father’s Day, graduations, weddings, and teacher appreciations. New research indicates that this season more than two thirds of US shoppers plan to buy gift cards; meaning that retailers would be wise to ramp up gift card marketing efforts for the spring and summer gifting months.

Have you ever noticed how the big box stores are constantly written about in the newspapers, magazines, and on websites? You feel like your little old retail store could never get the attention of the media. Let’s shatter that myth. Small retail stores can get great press. All it takes is some elbow grease and building relationships with the media. Don’t worry! Here is how it’s done.

Rugnur & Co. / Maxy Home is one of the largest U.S. importers of area rugs and doormats from Turkey. “Turkish rugs are well known for their high quality materials, design, and labor,” says Ibrahim Sonmez, president and CEO. Products include mid-level area rugs in a variety of sizes, as well as shapes such as rectangular, round and oval.

The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.