For consumers, return policy is often one of the main things they consider before making a purchase.
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A great quotation by Robert Ingersoll reads, “We rise by lifting others.” Nothing is more true in day-to-day activity, and this philosophy can certainly be applied to small businesses and marketing techniques.
As a small business owner it’s important to understand the potential risks facing you on a short and long term basis in order to accurately plan for the future.
Mobile devices have given customers new ways to interact with merchants.
The selling process has changed dramatically over the last 20 or so years. Handshakes and signatures have turned into mouse clicks and keyboard strokes.
Instant access to digital content on mobile devices is reshaping the decision-making process of consumers, as they increasingly seek out and integrate relevant information during the buying process – even if the purchase ultimately takes place at a brick-and-mortar store.
The line between physical stores and ecommerce retailers has begun to blur.
When it comes to health and beauty, the needs of each consumer may be different, but ultimately ends with the same goal: looking and feeling your best.
In an oversaturated world of technology, it is hard to find the right software tools for your business.
If you intend to take your business to the masses to begin getting clients and making sales, then it is essential that you have a sound marketing strategy.